Branding & graphic design
How people remember you, trust you, choose you. Logos, brand guidelines, decks, print, even UI for your app.
Freelance creative partner · Brussels
Agency-quality brand & web. Without the agency.
The partner solopreneurs and small businesses bring in for sharp branding, a website that works, and content that sells, fast, by one person who gets it. 15+ years in the craft, now supercharged by AI.
Positioning
Not an agency. Not a junior. Just good, fast, reliable work.
You don't need layers of project managers or slow, overpriced processes. You need one person who understands the brief, thinks sharply, and delivers. That's 15+ years across TBWA, BBDO and DDB, two companies of my own, and a real bias for shipping.
The AI edge
Big-budget capabilities. Small-business budget.
AI changed what one person can deliver. Brand, content, campaigns, a full web presence. Work that used to need a whole team is now within reach. But AI is only as good as the expertise behind it. The judgment, the market read, the craft. That's still me.
Services
Tailored services, built for small structures.
Whether you're starting out or scaling up, your brand deserves more than generic templates. Everything is built around you. Your needs, your goals, your reality.
Web design, SEO & GEO
Fast, clean sites built to be found: on Google, and in the answers of ChatGPT, Perplexity and Google AI. Structured to turn visitors into enquiries, and easy for you to update.
Websites for hotels
Photography
Good images build trust faster than any tagline. Interiors, lifestyle, portraits, product. Real, on-brand content. No stock, no generic vibes.
Approach
Simple. Clear. Focused on what matters.
01
Let's talk
A conversation about your business, your needs, your goals. No pressure, no sales pitch. Just a chance to see what you really need.
02
You get a clear proposal
Based on our talk, I send a tailored offer with a planning that fits your priorities, timing, and budget.
03
We get to work
I handle the creative, you stay focused on your business. We adjust if needed, and I deliver on time. No surprises, just results.
FAQ
Questions, answered.
Every project gets a fixed quote after a first conversation, based on what you actually need. You know the price before anything starts, with no hourly surprises.
A logo or visual identity usually takes 1 to 2 weeks. A website, 2 to 4 weeks. The exact planning is set in the proposal, around your priorities.
GEO (generative engine optimization) means making your business easy for AI assistants like ChatGPT, Perplexity or Google AI to understand and recommend. More and more people ask these tools instead of searching Google. I build sites with clear, structured content they can read and cite.
Yes. Your site is custom-built for speed, with a simple content editor so you can change texts, images and news without calling me.
I am based in Brussels and work with clients across Belgium, and remotely anywhere else.
French and English. Your brand, website and content can be delivered in both.
You talk directly to the person doing the work: no account managers, no handoffs, no agency overhead in the price. With 15+ years in the industry and AI to speed up production, one experienced person can deliver agency-level work, faster.